Lucky FABB West 2013 Recap

Tuesday, April 9, 2013


If you follow me on Instagram/Twitter/Facebook, you already know, that I attended my first ever Lucky FABB last week. I watched last year, as all of my blogger idols live tweeted from the Annenberg in Santa Monica, and I knew I had to go to this year's conference! I have to start off by telling you what an amazing experience Lucky FABB was for me. I have been to other conferences and even the mention of the word makes me sleepy, but I was fully engaged the entire time I was there. I struggled with not having enough time actually. I wanted to tweet things, but I also wanted to socialize with everyone, and then I didn't want to miss a single panel discussion! I tried to squeeze it all into two days, and I'm sure I missed a few things. I plan on attending the next Lucky FABB so I can learn to balance it all better. It was such a pivotal moment in my blogging career, I had to recap it. Be warned this will be lengthy, but I have so many things I want to share!! Also, full disclosure, these are not my images, I forgot my camera BOTH days, ugh!! All images are properly linked though! 

 Let's begin with Day One, I was crazy nervous about what to wear, how I would spark new conversations with perfect strangers, would me feet hurt all day from my 5 inch wedges... so many things were going through my mind! Once I got to the SLS in Beverly Hills, my worries were assuaged, I hated what I wore, but the conversations all happened organically. I met some really awesome fellow bloggers, and we quickly realized we were all in the same boat! Day One was a a day for keynote speakers/panel discussions, and it kicked off with Kelly Osbourne. 

Kelly is one of my favorite celebrities, I love her fashion sense, and her ballsy attitude. Kelly spoke about her life, her fashion, and her inspiration. One of my favorite things Kelly told us was about her "friends test." She said she will purposely put on something that clearly does not work, and is not flattering. She will then ask her "new friend" if it looks good. If they do not tell her the truth, she said  "then they're not really my friend." I also loved Kelly's rules for shopping, she said you only need to spend high dollars on "your shoes, your handbag and a good blazer. Everything else can come from Zara." And true to form, she was dressed in head-to-toe in Zara with a Karl Lagerfeld baseball jacket and Stella McCartney pumps.

 

Other notable speakers on Day One were Hillary Kerr (Who What Wear), Erin Wallace (Crossroads Trading), Geri Hirsh (Because I'm Addicted), Emily Schuman (Cupcakes and Cashmere), and many, many more. All the speakers had a similar message on Day One: Be patient, be passionate, let your traffic/blog develop organically, listen to your readers, and be true to who you are. None of the things I heard on Day One were earth shattering, but it was a point of reference, that we're all in the same boat, and we're all navigating these waters together. Blogging didn't take off until 2009 really, so even the veterans are still carving their own path. Tina Craig, from the Bag Snob was hilarious by nature, and she reminded us to never follow another's path. Tina also shared her 10,000 hour rule, that "after 10,000 hours of doing something, you're now an expert."

So no, on Day One I didn't find the key to the blogging universe, but I did find a support group, who's message was simple, keep pushing forward. 

The highlight of Day One for me was hearing Drew Barrymore speak. I just did a little overview of her new makeup line, Flower Beauty last week. Drew is just as captivating in person as she is onscreen. She discussed her career, her projects and juggling mommy-hood. She was a total sweetheart and such a genuine soul. The perfect way to end the day in my opinion!



Day Two was just as jam packed as Day One, but there were so many more technical components to wrap my head around. Day Two, we were able to choose which break out session we wanted to attend. Of course, I chose the most mind boggling ones! I'll recap each session below:

1. How To Pitch: Andrea Choa, Director of Advertising at GUESS, reminded us that we need a laser  sharp pitch when we're trying to get a brand's attention. She suggests a strong POV, a poignant mission statement and to fully understand who you are, and what you bring to the table. I will definitely be reevaluating myself/blog and creating a concise mission statement.  

2. New Ways To Monetize: Elise Loehnen, Editor in Chief at Beso, and David Weinrot, Chief Marketing Officer of Shopzilla, walked us through all the various ways to monetize our blogs. They discussed a variety of affiliate marketing sources, and gave us some jumping off points. I have already looked into affiliate marketing, but it can be so confusing, and they simplified it further for me. 

3. Grow Your Traffic: This session, was the most packed session of the entire conference. Every blogger wanted to know how to increase their numbers. All roads lead to great content and powerful SEO's. We also learned a lot of technical stuff from, the Search Demand Curve, to Keyword tools, to Algorithms, and so on and so forth. I will be processing this information for months to come!

4. Digital Entrepreneurs: The last session, was a panel discussion with the VP of marketing for Hello Society, the CEO/Founder of Tradesy, CEO/Founder of StyledOn, and Founder of Uncovet. All these individuals have found great success in the digital marketplace. They all shared a little about their own success stories. They spoke about the diligence and resilience it takes to become a digital entrepreneur, and how to get investors once your blog is profitable. 

By the end of Day Two, my brain was busting at the seams. I think I temporarily forgot my own address, just trying to compensate for the amount of information I had received. Truth be told, I am still processing it all. The entire conference was one of the most extraordinary experiences I've ever had. I have never been surrounded by so many like minded individuals and the level of talent in the room was palpable! I wish I could attend every Lucky FABB, and I will most definitely make it to every one on the West Coast. I am recharged and ready to grow my blog even further!! I highly recommend attending a future Lucky FABB to everyone! 


This is my Day One outfit, with my "I'm really nervous, I can't make a normal face" look.

This is the gift bag all the attendees received! There were over 40 different products, and I'm pretty sure it's valued higher than the actual cost of the conference! I have so many new things to try!!




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17 comments :

Adrienne Clark said...

Wow! Love this post. I am a newbie blogger and really look to experience and opportunity in reading content like this. So glad you had such an amazing experience! I hope that I can attend someday :-)
I absolutely love meeting new people, particularly when it comes to something I am passionate about. Thanks so much for the review!
Adrienne

Anonymous said...

Looks to fun! the swag bag was pretty sweet too. I'm attending my first blogger conference soon and I'm so excited! Your outfit looks fierce (I think I just bought those same shoes!).

Alice Warren said...

Sounds like you had an awesome experience! I maybe tempted attend next year's event. I love your outfit!

Alice
www.happinessatmidlife.com

Ana from Sweet Serendipity said...

Looks like it was a blast! You looked so fun.

Kelly McLuckie said...

Wow what an experience. I'm heading to my first conference this weekend - and whilst I'm not expecting it to be quite as 'mind boggling' I am hoping for the same friendship experience. Thanks for sharing with WW (and PS. I love your outfit!)

Alison @ Get Your Pretty On said...

Great review! I have my first conference next week and am nervous too. Not really sure what to expect but I'm going with an open mind and to learn.

Sandy a la Mode said...

oh i would totally love to go sometime!!

xo,
Sandy
Sandy a la Mode

Natalia Lynn said...

Sounds like a lot of fun, and you look fabulous! This is one I'd like to look into!

Dressing Up For Me said...

I want your skirt and necklace! Such a playful look with all the right colors thrown in together. ;)

Erin Kelly Cannon said...

So jealous you went to the luck fabb conference! So fun...and cute outfit!

xoxo
Erin

The Fashion Canvas
www.thefashioncanvas.com

Melissa said...

Ahh! So wish I could have been there. :) Looks like a fabulous time and that gift bag is incredible!

thebeesknees-mel.com

Agnes Mayer said...

I wish I could have been there. Love all the swag you got!!! Visiting from the link upDon’t forget to link up tomorrow. Show me your favorite spring trend. HOpe you can join. I’m also doing a giveaway for a $300 gift card to gap/old navy/banana republic. Come by and enter.

Agi:)

vodkainfusedlemonade.com

Chelsea Oliver said...

WOW. Holy swag, Batman! You look great - don't be nervous, you're amazing!

-Chelsea
chelsandthecity.blogspot.com

Candida Maceo said...

So lucky that you were able to make it the conference. I hope to attend next year. Sounds like you had an amazing time, thanks for sharing some of the highlights.

Candida
Merch Maven

Jayda said...

Looks like a fun experience! I love the idea of blog conferences; they always look like such a good time. There are never any near me though, so I'll just have to live vicariously through posts like this haha. So cool that you got to see/hear so many big names!

Also, that gift bag! Holy moly.

Style-Delights said...

FABB events are so fun! I was there last year at NYC and can't wait to go again this fall!! I am coming over here from Pleated Poppy linkup! Love ur blog!! Keep in touch!!
Have a wonderful day!
-Jyoti
PS. I am hosting an amazing giveaway on my blog, hope you would participate!
Enter $40 giftcard giveaway by Lorraine Tyne

MissRockwell said...

Holy goodies. That gift bag is more than amazing. I can only wish that I'm able to attend a conference somewhere in the near future. Annnddd, I love Kelly too-I think she's soo fierce and she's my fave on Fashion Police.

http://thriftyandshameless.blogspot.com