Crumpets with Kate + Lendperk

Monday, February 4, 2013


There is so much to tell you about what is happening here. First off, I chose the title because this dress and my nude pumps totally remind me of Kate Middleton. I felt like I should be having tea with the princess in this look... too bad I was just at a park in Santa Monica...

I should also mention where I got this amazing dress... have you heard of the company Lendperk? It's a Los Angeles based dress rental company. The premise behind the company is that you only have to pay a nominal monthly fee and you can rent an unlimited amount of dresses per month. It's a pretty cool concept, and there are only a handful of companies doing it. Star Li, the owner of the company contacted me and asked if I would like to rent one of her dresses and tell ya'll about it. I said, duh, because when else will I be able to wear this amazing BCBG dress? If you are in need of a new dress for a wedding, a party or just an interview, you should totally check out the frocks over at Lendperk!



I was so inspired by Star Li's personal story and how the company developed, and I wanted to share my interview with her, with you.

Me: Can you tell me a little more about yourself?

Star: I grew up in Los Angeles, graduated from Cornell University in May 2010, worked at American Express for a year, left a year later to create a mobile app called Vidappe that I then sold a year later to a company called GreenStack. Lendperk is my next entrepreneurial project. 

Me: Where did the idea for Lendperk come from? When did you start?

Star: I began working on the idea for Lendperk in Dec. 2012. At the time, I was trying to figure out what to do next after my mobile app was acquired. I began reading reviews for other startups (AirBNB, Rent the Runway, other monthly subscription type services, etc), and the idea for Lendperk just popped into my head one night. 

Me: Will you be increasing the amount of dresses you offer? If so, how many dresses would you like to carry?

Star: Definitely. The first 39 dresses you currently see in the collection are for Lendperk's initial test run for the first 2-3 months. I'd like to figure out what women like to borrow and from that, and then figure out what kind of dresses I'll buy in the future. 

Me: Will you be expanding the brands whom you work with?

Star: Yes, I've actually established a lot of relationships with brands that are working with Modcloth, Anthropologie, ASOS, etc, so that I can carry items that those stores carry as well.

Me: How many customers do you currently have?

Star: 109 users. I "officially" launched Lendperk about two weeks ago and I'm glad to see that people seem to like the idea from the initial reviews I've been getting.

Me: Where do you see Lendpark in 5 years?

Star:I'd like to see Lendperk become a self-sustaining and profitable company. Or it may have been acquired by another company. It's hard to look that far ahead when you get started, especially when you're working on a new startup that just went to market a few weeks ago.

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Link Ups: I am pisces / The Pleated Poppy /
Rolled Up Pretty / Random Wednesday / What I Wore / STYLELIXIR

40 comments :

Mackenzie said...

So cute!!I love your magazine-inspired layout, especially the quote! It looks so professional. And I just found out about Lendperk, it sounds cool :)

Mackenzie
www.heybirdfriend.com

Katie- Hems for Her said...

Beautiful dress!

Ashley Taylor said...

That dress is killer on you! And that trench?! What a freakin find!

xo Ashley
luckylittlebird.blogspot.com

Marisa @ Broke with Designer Taste said...

This dress looks amazing on you! LOVE this business concept! I'm checking out which dress I want as I speak :)

Marisa
http://brokewithdesignertaste.blogspot.com/

thedude said...

i love the new look and styling of the blog.

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Princess Dane Recabe said...

Your dress is lovely! :) Really fits you..

THE UNCANNY GIRL

BeautyStyleGrowth said...

Lovely dress....Now, I own a lot of Nine West shoes and I don't own anyone for $7.99 You get such good deals.

k at www.beautystyleandgrowth.blogspot.com

Kali Angeles said...

That dress is beautiful and I LOVE that clutch <3

Kali
Kali Now Living

TheTinyHeart said...

That is such a gorgeous dress! It would be perfect for Valentine's Day! You're the second blogger I've seen wearing a Lendperk dress...I have to check them out!

-Sharon
The Tiny Heart
Necklace Giveaway!

Terry S said...

That dress is SOOOOO beautiful! I love it!

I hope you'll keep an eye out on my blog later today. I'll be featuring this as one of the looks I love today.

xo,
Terry

http://terrys-two-cents.blogspot.com

Sofia Donatelli said...

Love this dress on you! Absolutely gorgeous look.

If you get a sec, please check out my latest post 'Seaside Blue' I would love to read your feedback.

Sofia

stylishlyinlove.blogspot.com

Be featured on Stylishly In Love: If you would like a chance to be featured on my fashion blog, then email me a picture of your go-to outfit for Valentine's Day. In honor of Valentine's day I will be featuring 14 bloggers. Make sure to email me by February 11th.
Thank you.

amanda tinsley said...

Great dress! You look fantastic!
amanda
http://thingstoholdandstir.blogspot.com/

Penniless Socialite said...

Love the dress! I've seen Lendperk on another blogger and it seems like such a cool concept!
Tara
Penniless Socialite

Lendperk said...

Hi Kate - thanks so much for this nice post! We're actually up to 120 users now, thanks to people like you who write about Lendperk! :)

Lendperk said...

Ugh, I mean Tori! Sorry, I read your "Crumpets with Kate" headline right before writing my comment.

Suzanne Carillo Style Files said...

I am in LOVE with that dress! Wow! It looks fantastic on you!

Popping by from Style Sessions : )

How I wish Lendperk was available outside the US : (

bisous
Suzanne
http://bisous.typepad.com/bisous/

Kristine Foley said...

It screams Kate Middleton! Love the idea of renting dresses. That color is perfect on you, and seriously that trench for that price?! Amazing! Love your style!

Kristine from The Foley Fam {unedited} Blog

Tiff Ima said...

7.99...you're my kind of shopper! I never thought of renting dresses. Thats's a good idea!

Tiff Ima
http://stylehonestly.blgospot.com

Niki Caron said...

That dress is so pretty! I love it with the trench too!

Traci Little said...

love it and love your quote about London.

http://www.ordinaryinspirations.blogspot.com/2013/02/what-i-wore-wednesday-via-pleated-poppy.html

Amanda Cobb said...

That is a great dress, and it looks amazing on you! I don't really have too many occasions that would need a dress rental, but the idea is cool. :)

Karen Curtis said...

Lendperk sounds great! Actually, I might try it out. You were very brave to shed your coat. That dress is divine!

-Karen
www.yourstylistkaren.com

Lindsey A. Turner said...

That dress is gorgeous- good pick! What a great concept!

Lindsey
http://thriftandshout.blogspot.com

Megan/Brassy Apple said...

Love the color of the dress! stopping by from Transatlantic blonde :)

Lindsay said...

Um that dress is phenomenal! I love the color and the lace...just gorgeous. And the trench makes my heart go pitter patter.

Rachel said...

Wow, that is such an interesting concept for clothing--and it would be really fun to be able to wear dresses that we wouldn't otherwise be able to afford!

We So Thrifty said...

WHAAAAT. That dress!

Object of Maya*ffection said...

FAB dress and what an inspiring story!!

Chioma said...

that dress is so classy and cute! love the design of it and I've gotta check out lendperk! :)

Chioma
C's Evolution of Style

Kacie said...

That dress is so pretty!

www.kacieskloset.blogspot.com
www.daisyraeboutique.com

Sofia Donatelli said...

Beautiful dress for Valentine's Day. Check out my Valentine's Day challenge.

Only 3 more days to enter

Be featured on Stylishly In Love: If you would like a chance to be featured on my fashion blog, then email me (stylishlyinlove@gmail.com) a picture of your go-to outfit for Valentine's Day. In honor of Valentine's day I will be featuring 14 bloggers. Make sure to email me by February 11th.
Thank you.

Kisses
Sofia

stylishlyinlove.blogspot.com

Elle Falconer said...

That dress is killer! I love the lace detailing and the laser cut-outs, and that colour! It is a breath of spring air. I think I need to go thrifting wherever it is that you go because Zara and Nine West under $20 is illegally good, haha. Following from Stylelixir

LB @ Walking in Memphis in High Heels said...

I just found your blog through Star with Lendperk. You look great in that dress!
walkinginmemphisinhighheels.com

Melaina25 said...

Super cute but girl you'd be freezing your butt off in that outfit in the UK right now :)

✰Transatlantic Blonde✰

Leelee said...

Love that dress. I'd so be interested in Lendperk if I lived closer to CA.

Amy said...

i def see Kate Middleton! Beautiful dress!


Karen Kane Giveaway up!
http://coffeebeansandbobbypins.blogspot.com/2013/02/rock-n-roll-and-giveaway.html

Amber said...

What does your tattoo on your foot say? I LOVE the placement! I wouldn't have thought of one there, but it seems like the perfect place to put a verse or quote!

Adrienne said...

Love love that trench coat and dress! Great finds!
Adrienne

myblackwhitecolor.blogspot.com

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